SAS
2022 – Current / Senior UI & Product designer
SAS is one of Scandinavias most popular travel companies.
They maintain the highest frequency of departures to and from Scandinavia and connect smaller regional airports with larger hubs. They fly their customers to 1300 destinations worldwide.
During my time at SAS, I’ve had the opportunity to work across a wide range of strategic and hands-on design projects—each one allowing me to apply and grow my skills in UI, UX, AI, analytics, and my deep interest in accessible design. My role has been both creative and collaborative, often bridging the gap between design, development, and business goals.
Design System
One of my core focus areas has been leading the development of SAS’s design system in Figma and Zeroheight. This has involved designing, documenting, and maintaining components and guidelines that ensure consistency, scalability, and usability across digital products.
Integrating AI into Design Workflows
I’m passionate about exploring the potential of AI in the design process. At SAS, I’ve initiated and led AI workshops for the design team, introducing tools, facilitating experimentation, and helping the team adopt new ways of thinking and working more efficiently with emerging technologies.
Some UI/UX Projects & Cross-Company Collaborations
SAS x Scandic Partnership: I designed the UI/UX for a feature enabling users to link their loyalty accounts, making it easy to collect and use points across both brands.
Credit Card Match Tool: I led the UI and UX design for a new service where users log in with their bank account data to get matched with the most relevant credit or debit card. The tool also visualizes potential point earnings and what those points can be redeemed for—turning data into real value for the user.
New Brand, New Experience: In collaboration with the agency Kurppa Hosk, I helped translate SAS’s new brand identity into a cohesive digital design language. This included creating new design system components, working alongside illustrators, and ensuring that the new visual direction was not only beautiful but functional and inclusive.
SAS x Scandic
This project was about creating a feature that enables users to link their SAS EuroBonus and Scandic Friends accounts, making it easier to earn and use points across both loyalty programs, and to match loyalty levels.
The goal.
Enable EuroBonus and Scandic Friends members to benefit from a new partnership offering exclusive perks and status matching, helping users reach higher membership levels faster.
My role was to design a seamless experience that introduces the partnership, explains how it works, and allows users to link accounts and exchange points effortlessly.
Scope.
As a UI designer, I collaborated with:
UX designer
Team of developers
SAS’s DPO
Scandic’s design team
Together, we:
Designed a campaign landing page that introduced the partnership and guided users through the status match process.
Created a new tab within the logged-in profile, allowing users to view and manage their linked accounts.
Enabled point exchange between Scandic and SAS (e.g., using hotel points for flights, shopping, etc.).
Design process.
We worked closely with Scandic’s design team to ensure consistency in user flows and layouts across both brands.
One challenge was aligning the design with SAS’s new brand system, which was still being rolled out. This became one of the first landing pages to use the new components in production.
Due to time and tech constraints, we only used already-developed components, which required creative problem-solving within tight design boundaries.
What People Are Saying
“I became a member of Scandic Friends on the morning of May 1. "Of course" I immediately matched my Diamond with a True friend who went through and was approved in a few seconds. It will definitely be Scandic for me in the future and so far the collaboration with SAS feels very sharp!”
— SAS & Scandic member
“Managed to match in no time and now became a Loyal friend at Scandic. I have a couple of work trips now before the summer that I will probably try to redirect to Scandic hotels.”
— SAS & Scandic member
Outcome & Reflection.
The partnership received very positive feedback from users.
Status matching and the simple account linking flow were especially appreciated.
The solution helped reinforce a unified brand experience across both platforms.
This project was an intense but rewarding experience. Collaborating across company boundaries required careful communication and alignment. Despite limitations in available components, we delivered a user-friendly and visually cohesive experience—laying the groundwork for future cross-brand initiatives.