Radiohjälpen
2019 / Art Director & Digital designer
Radiohjälpen is a public service fundraising organization. They raise money to help exposed people with improved health care, access to education and support.
The goal.
Radiohjälpen needed a new website that not only made it easier for visitors to find relevant information but also simplified the process of making donations—a crucial part of their mission. The goal was to create a seamless user experience paired with a fresh, modern look that reflected the organization’s values and work.
My experience.
Our team partnered with Radiohjälpen to conceptualize, design, and develop their new digital presence. In my role as Art Director and Digital Designer, I led the visual direction by creating a brand guideline from scratch—introducing a new color palette, iconography, and typography.
I designed all key page templates and built a design system with all elements and components, ensuring consistency, scalability, and ease of implementation across the site.
This project was truly a passion project for me. Collaborating with an organization that helps people in need felt especially meaningful. It was also creatively rewarding to work with a new brand identity, which offered more freedom and exploration in the visual design. And as someone who loves building design systems, that part of the work was a personal highlight.
Outcome & reflection.
The new website launched with a cleaner, more accessible interface that made both navigation and donations significantly easier for users. The updated design gave Radiohjälpen a fresh digital presence that aligned with their mission and made it easier to connect with their audience. The design system also empowered their team and developers to maintain and scale the site going forward.
This project reaffirmed how powerful design can be when it serves a greater purpose. I gained valuable experience in aligning design with user needs and organizational goals, and further honed my skills in creating scalable design systems. Most importantly, I was reminded that good design can do more than just look good—it can drive action and amplify impact.